It’s no surprise that a key component of search engine optimization (SEO) services is consistently publishing blog content. In 2020, content remains king—but not just any content will do. The articles featured on your website need to be timely, relevant, well-written, and provide value by sharing your unique perspective. Below are five tips, drawn from our experience, to help you create effective content for various industries.
Tip 1:
Establish a Content Creation Process:
A well-defined process for content creation is essential for bridging the gap between a niche company and an outsourced content team. By developing a workflow for topic selection, information gathering, writing, and reviewing articles before publication, you can ensure a smoother partnership.
Tip 2:
Select Topics Strategically:
Partnering with an SEO expert allows you to discover new topics via keyword research that may not be on your radar. These topics, along with industry-focused subjects, should be chosen collaboratively with the client, ensuring alignment with business goals and market relevance.
Tip 3:
Standardize Writing Procedures:
To maintain consistency, clients should provide clear guidance on business details, industry standards, tone, and brand messaging. These evergreen notes will streamline content creation and help the writing team align with your company’s voice and objectives.
Tip 4:
Review Content Efficiently:
After the content team drafts the article, clients can review it to ensure it aligns with the initial guidelines. Following a thorough review process minimizes revisions, making the approval stage quicker and more efficient.
Tip 5:
Share Content Across Multiple Platforms:
Once content is live, sharing it on social media platforms like Facebook, LinkedIn, and Instagram, or through newsletters, helps increase its reach. Ensuring the content link is valid before sharing is key to seamless distribution across multiple channels.
