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Now Hiring: Are you a driven and motivated 1st Line IT Support Engineer?
Office Hours: 08:00am-6:00pm
Credibility
Build ads around the trustworthiness of an authoritative figure. For instance, a dentist recommending your toothpaste can significantly boost its acceptance and trust among viewers.
Storytelling
Craft compelling narratives that engage and inspire. Share the story behind your business, its journey, and future vision in a video ad to connect with your audience on a personal level.
Emotion
Appeal to feelings, as people often make decisions based on emotions. Ads that evoke sentiments, like an insurance company using a puppy metaphor to signify protection, can leave a lasting impact.
Logic
For certain audiences, facts and common sense prevail over emotions. In such cases, highlight why your product offers better value or efficiency compared to competitors.
Choice Architecture
People appreciate options when they’re easy to understand. Present your products with clear best-choice options to guide your audience toward the optimal decision.
Call to Action (CTA)
Encourage immediate action with a strong CTA, compelling viewers to take beneficial steps like clicking the “shop now” button impulsively.
Price
Mentioning prices upfront, especially in ads like on Facebook, can lower the cost-per-click by appealing to buyers actively searching for deals.
Functions
Showcase how your product’s design or functionality sets it apart from the competition. Highlight not just the unique features but also the standard ones that meet customer needs.
Offers
A compelling strategy is to feature enticing offers such as free samples or money-back guarantees to highlight product quality. Use limited-time promotions to create urgency and encourage immediate purchases.
Features
Highlighting product features as solutions to audience needs is crucial. A straightforward bulleted list can effectively convey the message while keeping it simple and relatable without feeling overly salesy.
Humor
Incorporating humor in ads can enhance brand awareness and engagement. Humorous content is more likely to be shared, making it as shareable as organic posts on platforms like Facebook.
Quality
Communicate the unique quality of your product, emphasizing craftsmanship and materials. For example, a handcrafted belt made from exotic leather can convey durability and elegance, setting it apart from competitors.
FOMO (Fear of Missing Out)
Utilizing FOMO can motivate consumers to act quickly. Highlight limited-time offers or showcase people enjoying your product in ads, creating a sense of urgency and a desire to be part of the experience.
Anticipating Objections
Preemptively addressing potential objections can help overcome mental barriers. By answering common concerns before they arise, you can strengthen your marketing message and increase its effectiveness.
Signaling
Use your product to evoke feelings of status and belonging. Communicate a sense of accomplishment or exclusivity, appealing to the psychological desire to associate with a desirable group.
Countersignaling
Emphasize modesty and authenticity in your marketing. Showcasing a journey from humble beginnings to success while maintaining a relatable persona can enhance brand appeal and foster consumer trust.
Consult with a Professional Ad Creation Team
Effective marketing messages are thoughtfully crafted and strategically channeled in advertising. There’s no need to restrict yourself to a single message per ad; blending multiple messages can create a distinctive and impactful campaign. However, determining which marketing message(s) to prioritize can often be challenging.
If you find yourself unsure about which messages to use, what platforms to choose for advertising, or how to optimize your ads for maximum return on ad spend (ROAS), reach out to the SKALE IT Consulting Team for a complimentary strategic advertising consultation.
